Job Responsibilities

• Grow the value of the in-life revenue and loyalty of the customer base.
• Lead in the design, implementation and execution of all BTL campaigns via multiple channels to achieve revenue targets.
• Lead and direct execution of all CVM initiatives and campaigns to ensure the highest level of profits from areas, products or team controlled are generated.
• Develop base management strategy and implementation of activities across all segments for customer revenue enhancement, base retention and churn control.
• Monitor and ensure all campaigns developed by CVM campaigns are reliably executed in systems and other customer touch points.
• Develop statistical models to identify micro segments, social networks, propensity to buy and propensity to churn.
• Work with the Product Acquisition and marketing team to identify opportunities to maximize existing customer value and revenue growth including new product implementation

Job Requirements

• Have proven 10 years+ Marketing working experience ideally within the telecommunications or banking or software industry and at least the last 5 years in a senior management role.
• Strong experience in customer experience and journey, churn retention, campaign management and customer lifecycle management.
• Experience working in a location with a large target audience a plus.
• Strong commercial acumen (P&L & Budgeting)
• Advanced troubleshooting and multi-tasking skills
• Awareness of industry’s latest technology trends and applications
• Possess a degree in Business Administration or related field